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Developing New Brand Identity for Austin College First-Year Experience
The Austin College First-Year Experience is designed to provide opportunities for community involvement, to integrate freshmen into the Austin College culture of academic excellence, and facilitate a welcoming campus environment.
key messaging: academic skills, promotion of wellness, intentional planning, development of community, living and learning, habits of mind
CHALLENGE
To create an image that is recognizable for Austin College freshmen and invites them into a welcoming community.
GOALS
1] Develop clear brand imagery that aligns with the program's beliefs and mission.
2] Create engaging and fun graphics that Austin College freshmen will resonate with.
3] Increase brand awareness and freshmen involvement in campus activities.
DESIGN PROCESS
Austin College First-Year Experience
Frankie the Freshman
Logo
The main logo features the character, Frankie the Freshman, which is a version of the Austin College mascot, Rowdy 'Roo.
Inspired by vintage summer camp designs, I created Frankie to feel nostalgic and personable to connect with students.
Austin College First-Year Experience
Frankie the Freshman
Header
Subheader
Type
Austin College First-Year Experience
Frankie the Freshman
Colors
To align with the overall Austin College brand, these colors are part of the College's secondary color pallet.
Austin College First-Year Experience
Frankie the Freshman
Visuals
IMPLEMENTATION
What's Your Favorite Frankie?
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