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Improving Readability and Engagement for Online Healthcare
The mission of PediPlace is to make exceptional and affordable healthcare a reality for every kid, and give parents peace of mind when choosing their child's pediatrician.
CHALLENGE
To increase site engagement and organize information so
that it is easily understood by prospective and current patients.
Goals
1] Increase site readability to increase client knowledge and trust in the brand.
2] Create accessible language functions.
3] Engage families and donors with the mission of the brand.
GOALS
Process
Visuals
Alongside a team of designers, I created bright and engaging graphics that encouraged the user to interact with the page. This not only prompted the user to move throughout the website, but it increased the readability of the substantial amount of information the site held, making it easier for parents to the find the care their child needed.
Function
With the company's mission being to make exceptional and affordable healthcare a reality for every kid, we incorporated accessibility functions like a language toggle button that switched from English to Spanish.
Implementation
IMPLEMENTATION
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